Design System powerhouse behind Kotak Cherry’s Growth

Design System powerhouse behind Kotak Cherry’s Growth

Design System powerhouse behind Kotak Cherry’s Growth

Audit

Benchmarking

UI designs

Design system

My role

Design system manager

Design system manager

Tools

Adobe XD and Figma

Adobe XD and Figma

Duration

Ongoing

Ongoing

Team

Cherry design team

Cherry design team

Context

Why a design system?

At Kotak Cherry, multiple investment products were scaling fast but inconsistencies in UI, slow design-delivery cycles, and duplicate components led to confusion and inefficiency.

When I joined Kotak Cherry as an intern, I took full responsibility for building a scalable and comprehensive design system under the design lead's supervision.

Challenge

What pain points existed?

What pain points existed?

What pain points existed?

I have noticed that the developers are repeatedly asking the designers for space, colour, and typography specs for each project, which is impacting the overall milestones of other projects. So I have listed down some of the biggest pain points below:

I spotted alignment issues, clashing typography, and mismatched spacing across products.

Designers and developers repeatedly built the same UI components from scratch, wasting time and effort.

Specs, design files, and live code often drifted out of sync, leading to delays and rework.

Teams worked in silos with little shared vocabulary or resources, making cross-team collaboration challenging.

Existing docs were scattered, outdated, or hard to find making it tough to reuse patterns or onboard new team members.

Business values

Why invest in a design system?

Why invest in a design system?

Why invest in a design system?

1

Streamline design/dev

Streamline design/dev

Streamline design/dev

A proper streamline process will increase the work efficiency and reduce rework.

2

Improve UX

Improve UX

Improve UX

Overall, the UI consistency will be maintained across the product, leading to an improvement in UX.

3

Outline measurable targets

Outline measurable targets

Outline measurable targets

Defining specific targets ensures progress is measurable and aligned with business value.

Research and discovery

Benchmarking against industry standards

Benchmarking against industry standards

Benchmarking against industry standards

I reached out to the frontend developers and designers working at the bank to understand the pain points and how we can benchmark the industry-standard design system to bring a quality and scalable Cherry design system.

Iterations

Behind the scene

Behind the scene

Behind the scene

We continued to discover new scenarios with each round of changes, so we worked through several days of updates. To move faster, I asked my teammates to send me the components they were using in their projects. That way, I could add everything at once and make sure we didn’t miss anything.

Solutions

Building the System

Building the System

Building the System

Disclaimer

Due to company policy and a disclosure agreement, I am unable to show the overall process and images of the design system. For more information, let's connect over coffee ☕️

Impact

Results that matter

Results that matter

Results that matter

Since the launch of the design system within the company, I have observed significant improvements in productivity, efficiency, and consistency across our product designs. Additionally, it allows us to create responsive component designs that cater to various device sizes.

200+

Defined components for the light and dark themes in Figma.

Users onboarded and growing every month

Users onboarded and growing every month

70% bugs reduction

UI bugs have reduced significantly with an increase in time saved.

Increase in satisfaction

Engineers, designers, business and users are satisfied with the polished product.

Takeaways

Why does designing a system matter to me?

Why does designing a system matter to me?

Why does designing a system matter to me?

Building the design system helped me create a shared language between design and code, making our team stronger and more efficient. I learned that close collaboration between designers and developers is crucial for smooth handoffs and tangible progress. Creating clear and helpful documentation was essential to ensuring that everyone could use the system with confidence.

Showing measurable results, such as faster delivery and fewer errors, helped me gain trust from leadership and teams. Designing with accessibility and inclusion from the start made the system valuable to all users.